Apple and the Media in China: Steve Jobs’ Biography, the iPad and US-style Investigative Journalism
China Media No Comments »The Chinese translation of the biography of Steve Jobs by Walter Isaacson (史蒂夫·乔布斯) and the newest version of the iPad have two things in common: both are massive best sellers in China, and both were produced under high-pressure conditions. The 500,000-character biography was translated into Chinese in under 30 days by a team of four living in Beijing, Wuhan, Nanjing and Hong Kong, and the resulting fast-food prose has been much criticized in the Chinese press.
Until recently, the miserable working conditions under which the iPad is produced in China—leading to serious health problems, suicides and deaths due to factory fires—have not been given much media attention in the West. The Jobs “success story,” Apple’s excellent profitability and its long-term image as “anti-establishment” have all contributed to the media bubble.
But the New York Times’ latest in-depth investigative report, In China, Human Costs are Built into an iPad, may well hurt Apple’s image not just in the US, but in China too. It documents the bootcamp-inspired management at Apple’s contractor, Foxconn, that led to suicides that eventually forced it to move its plant from Shenzhen to Sichuan, deadly explosions due to aluminum dust, and suppliers who purchase parts and services from smaller, undisclosed firms where working conditions are undoubtedly much worse.
Significantly, the New York Times’ report appeared in full in Chinese (苹果的血汗代价), just a day or two after it was published online in English, on the beta site of Caixin.com. Tight-lipped Apple executives refused to answer questions from the New York Times, but Caixin.com’s publication of the article should make Apple public relations’ officers worldwide a bit nervous. After all, Apple has publicly acknowledged that mainland China is one of its fastest growing markets worldwide, and perhaps the only one where recent product launches almost resulted in riots.
Headed by influential media maverick Hu Shuli (胡舒立), Caixin.com regularly investigates corruption and scandals of all sorts that make the government in Beijing very nervous, from their in-depth coverage of the faulty buildings that collapsed in the Sichuan earthquake, to the Hunan scam that saw state family planning program employees seizing babies born to families violating the one-child policy, and then selling them to adoptive parents overseas for profit.
Apple, beware: US investigative reportage is highly respected in China, and its translation and publication by Caixin.com—revered for its gutsy reporting—is likely to tarnish the image of the firm once lead by China’s most admired entrepreneur.
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